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Principles of Personal Data Protection and Other Processed Data

On this page, you will find a summary of how BOMMA handles personal data and the main principles of protecting your personal and other processed data in accordance with GDPR.

What is GDPR?

GDPR, or the General Data Protection Regulation, came into effect on May 25, 2018. It establishes a new legal framework for personal data protection within the European area, aiming to safeguard EU citizens’ rights against unauthorized handling of their data, including personal data. GDPR applies to all companies, institutions, individuals, and online services that process user data.

Who Processes Your Data?

The controller of your personal data is BMRC Group s.r.o., ID: 45537011, Pod Dráhou 1638/7, 170 000, Prague, Czech Republic, registered in the Commercial Register at the Municipal Court in Prague under section C, file no. 362302. The company (Controller) will process this data under the conditions outlined below. The Controller can be contacted via email at info@bomma.cz.

What Personal Data Do We Process?

We only process the personal data that you provide when using our services (e.g., signing up for a newsletter or submitting an inquiry form). These include:

  • Email
  • Name
  • Country of operation
  • Field of expertise
  • Information about how you learned about our company

Additionally, we process data collected when you use our website:

  • IP address
  • Cookies (for online services)
  • Other online identifiers

Why Do We Process Your Personal Data?

We process your personal data mainly for the following reasons:

  • To provide the services you have requested (e.g., processing an inquiry form)
  • To improve the quality of our services and introduce new services based on your interest
  • To analyze and measure interest in our services and products
  • To analyze your preferences and display content relevant to you
  • To enhance the effectiveness of our marketing campaigns
  • To send you commercial communications, such as newsletters containing event invitations, news, or special offers (you can unsubscribe via the “unsubscribe” button in the newsletter or by emailing info@bomma.cz)
  • To respond to your inquiries submitted through our contact forms

By giving your consent to the processing of your personal data, we can continue providing these services to you.

Who Has Access to Your Data?

Your personal data is secure with us. We work exclusively with partners who are proven to be trustworthy and can guarantee the security of your personal data. None of our partners may use your data for purposes other than those described in this policy or share them with third parties.

Third parties that may have access to your data include:

  • Entities that analyze website traffic
  • Providers of technical services or technologies used for our services
  • Security specialists ensuring the protection and integrity of our services
  • Providers of technical solutions that allow us to display relevant content and advertisements

In certain legal circumstances, we may be required to share some of your personal data with law enforcement authorities, such as the Czech Police or other government agencies.

What Are Cookies and What Types Do We Use?

Like all other websites, bomma.cz uses cookies. These are text files containing small amounts of information that are downloaded to your computer, mobile device, or other equipment when you visit a website. On subsequent visits, cookies are sent back to the original website or another website that recognizes them.

These cookies do not identify you personally, even when combined with other available data. They contain information about the device and browser you use, language preferences, and pages visited. They also help display advertisements relevant to your interests. Cookies are not harmful and do not collect sensitive personal data. Instead, they play an essential role in privacy protection.

Cookies allow us to recognize repeat visits to our website. They store your preferred language settings and a randomly assigned identifier for your visit. We use this information to track the number of new and returning visitors and conduct internal website analysis.

Some cookies are provided by third parties, such as Google Analytics, for website traffic analysis, or advertising system operators that manage ads on our site. These cookies are controlled by third parties, and we do not have access to them.

Most browsers accept cookies by default, but you can reject or selectively accept them through your browser settings. If you disable cookies, some parts of our website may not function properly. You can also browse in private mode, where cookies are not stored.

For more details on cookies, visit aboutcookies.org.

If your browser allows cookies, we assume that you consent to their use on our website. If you do not want to store cookies, you can block their usage at youronlinechoices.com. However, some of our services may not be accessible without cookies.

How Long Do We Process Your Data?

We will process your data for as long as you use our services (i.e., during the contractual relationship). After that, based on your consent, we will retain your data for three years, unless you withdraw your consent earlier. Billing information must be stored for five years due to legal obligations.

Can We Process Your Data Without Your Consent?

Yes, we may process your personal data without your consent, but only for the following purposes:

  • Providing a service or product (fulfilling a contract between you and us, including implied contracts by using a service)
  • Compliance with legal obligations (e.g., storing operational and location data under Act No. 127/2005 on Electronic Communications)
  • Legitimate interests (e.g., direct marketing, website security)

The law allows such processing without requiring your consent.

On What Basis Do We Process Your Data?

We process your data based on:

  • Your explicit consent
  • Our legitimate interest (especially direct marketing)
  • The fulfillment of a contract (to the extent necessary)
  • Legal obligations

Security of Your Personal Data

All personal data you provide is secured with standard security practices and technologies. We regularly inspect our systems and implement measures to prevent unauthorized access. Data transmission between your browser and our website is encrypted, and access to your personal data is password-protected.

Withdrawing Consent for Data Processing

You can withdraw your voluntarily given consent at any time by emailing info@bomma.cz. Withdrawing consent does not affect data processing conducted before the withdrawal or processing based on other legal grounds (e.g., contractual or legal obligations).

Am I Obligated to Provide My Personal Data?

Providing your personal data is voluntary. Processing your data, often in an anonymized form, helps us provide and improve our services. If you choose not to grant consent or withdraw it, some services may no longer be available or may be limited in scope or quality. However, you are not obligated to use our free services.

Your Rights Regarding Personal Data

You have the right to:

  • Withdraw your consent at any time
  • Correct or update your personal data
  • Request data processing restrictions
  • Object to data processing
  • Request data portability
  • Access your personal data
  • Be informed about data security breaches
  • Request data deletion (“right to be forgotten”)

These rights are governed by data protection laws, including GDPR (Regulation 2016/679).

How to Contact Us

For any inquiries regarding personal data protection or to withdraw your consent, please contact us via email at info@bomma.cz.

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